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DBA Under an LLC: How It Works, When You Need One, and How to Register

May 27, 20268 minute read
dba under an llc
dba under an llc

Yes, you can file a DBA under an LLC, and it’s a lot easier than people think. A DBA allows your LLC to operate under a name different from the registered name. You won’t need to create a new LLC, alter your tax structure, or face any new risk. Many individuals assume that a registered LLC name is the LLC’s name for life. Filing a DBA under an LLC means the LLC can have multiple names. Managing one LLC with multiple names is a much easier process than managing multiple business entities.

What Is a DBA (And How Does It Differ From a Business Name)?

A DBA is the name of your business beyond the name that is registered with the business. In your day-to-day operations, you use that name. A DBA may be described in your state as an assumed name or a fictitious name.

What’s the distinction? Your business name is the name the owner registered the business with in the state. A DBA is the name registered for that business. A DBA is a layer of name registration that does not change your business. It does not change the business structure or its purpose. It is a name registration.

A DBA under an LLC does not create a separate business. A DBA under an LLC is simply another name for the LLC. The LLC remains the legal entity. It owns the contracts and assets and is the party liable.
This indicates that:

  • All money made under the DBA is the LLC’s money.
  • The DBA does not get a new EIN; the LLC’s EIN gets used for tax purposes.
  • Contracts made using the DBA name are contracts of the LLC.
  • The DBA will be covered by the LLC’s liability protection.

A DBA does not divide the activities of an LLC. If there is a need to separate the activities of an LLC and limit liability for each activity, a DBA does not meet that need. In this situation, a different LLC is required.

Key Reasons to Register a DBA Under Your LLC

There are many occasions when registering a DBA under an LLC would be simpler than incorporating a new business.

  • Managing Multiple Brands with One LLC. Sometimes, an LLC may want to manage a couple of different service lines, each under a different brand. In this case, the LLC may create a DBA for each service line and manage them under the same LLC.
  • Managing a Business Within a Different Niche. If an LLC’s primary service line is consulting and it now has a product line offering a different service, the LLC can create a DBA to manage that product line.
  • Banking limits. Without a DBA, your bank probably won’t let you deposit business checks made out to your business name.
    Branding Names. If your LLC is the same name as you, a DBA helps you avoid having your personal name linked to your professional name.
  • Branding Strategy. A DBA helps you easily and quickly shift your LLC’s name without having to go through the legal hoops of changing the structure of your business.

When Is the Right Time to Add a DBA to Your LLC?

Sometimes, it’s better to have a DBA than not to have a DBA. You might consider a DBA for your LLC if:

  • You want to create a brand for a product or service.
  • You want to move to a new market segment, and think the name of your TLC is a barrier.
  • You want a business bank account and would prefer it to have your brand name rather than your LLC name.
  • You want a different name but prefer to keep your LLC’s name, structure, and history.
  • You want a name to pursue business in a different geographic area.

You have no obligation to create a DBA when you form an LLC. In fact, you can create a DBA at any time. However, it is recommended to form a DBA before you start promoting your business with a trade name. Most states require you to file for a trade name before or right when you start business operations.

How to Register a DBA Under an LLC: A Step-by-Step Walkthrough

Each state has its own registration methods, but most processes are similar.

  1. Choose your DBA name.
    Verify that the name is not already taken by checking your state’s business name database.
  2. Check state-specific rules
    A few states register DBAs at the state level, while others do it at the county level.
  3. Complete the application
    Complete your jurisdiction’s assumed name or fictitious business name form.
  4. Pay the filing fee
    Fees typically range from $10 to $100, depending on your state.
  5. Publication requirement
    Some states require a DBA filing notice to be published in a local newspaper.
  6. Receive confirmation
    Approval will require you to keep your registration on file and mark the renewal date.

These processes may change; therefore, it’s a good idea to always check with your county clerk’s office or your state’s Secretary of State.

DBA Under LLC: Costs, Renewal Requirements, and Ongoing Compliance

Obtaining a DBA is one of the least expensive business procedures. Here is a general breakdown:

  • Initial registration costs: $10 to $100
  • Renewal costs: Renewals happen every 1 to 5 years, depending on the state
  • Publication costs: Where required, publications can cost $50 to $200
  • Registered agent costs: May be required for your LLC, depending on the state, but not specifically for your DBA

Make sure you are aware of renewal costs and deadlines. Failing to renew a DBA results in the loss of the right to use the name. In some states, operating under an expired DBA can also result in losing your legal standing to sue under that name.

Common Mistakes to Avoid When Filing a DBA for Your LLC

Here are some common mistakes made when LLC owners add a DBA:

Using the name before registering it. Some states will fine you or order you to quit using the name, and some may allow you to apply for the name after you quit using it. Register first, then use it.

Assuming a DBA protects the name. A DBA is not a trademark. If you want to protect the name from others using it, you must file a trademark.

Ignoring the publication requirement. If the law requires you to publish your DBA and you fail to publish for the required duration, your registration becomes null and void.

Missing renewal deadlines. If you forget the renewal period, remind yourself to renew before it lapses.

Mixing finances incorrectly. Even with a DBA, your LLC must handle all your business’s finances. The DBA cannot be a finance entity.

Filing in the wrong jurisdiction. When a state requires a county filing, and you file in the state, your registration will be null.

DBA vs. New LLC: Which Option Is Right for Your Business?

This is an important consideration for entrepreneurs. The following table summarizes the differences between registering a DBA and an LLC.

Factor DBA Under LLC New LLC
Cost Low ($10 to $100) Higher ($50 to $500+)
Liability separation None, same LLC Full separation
Tax filing One return Separate returns
Brand identity Separate name, same entity Fully independent entity
Best for Multiple brands, rebranding True business separation

A DBA under your LLC is suitable when you need to operate different brands, maintain finances, and keep operations integrated within a single business entity. However, if the brands carry different risk levels and require distinct legal and financial boundaries, you should establish a new LLC for each brand.

If you want to register a DBA for your LLC but want to skip the legwork of tracking down state-specific requirements, EasyFiling will handle the entire process for you. EasyFiling handles all the requirements so your LLC can legally start doing business under a new name without delays or guesswork.

Frequently Asked Questions

Can I have multiple DBAs under one LLC?

Yes. In most states, an LLC can have multiple registered DBAs, provided separate registrations and payments are made for each.

Will I get a new EIN with a DBA?

No. A DBA does not create a new tax identity. Your LLC’s existing EIN covers all operational activities under your DBAs.

Can I open a bank account in my DBA name?

Yes. You can open a business bank account using your DBA certificate along with your LLC formation documents.

Is a DBA the same as a trademark?

No. A DBA gives you the right to use a name for business operations in a specific locality or state. A trademark protects the name from use by others in the same industry nationwide.

How long does a DBA registration take?

It varies by state. Registration can be completed quickly in some states while taking a few weeks in others. County-level filings are often processed faster.

Disclaimer:

“This content is for informational purposes only and does not constitute legal, tax, or financial advice. For advice specific to your situation, consult a qualified US attorney or CPA.”

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Swostika Silwal

Swostika Silwal

Swostika Silwal, an ACCA graduate and the Co-Founder & CEO of EasyFiling Inc., specializes in helping non-resident entrepreneurs expand their businesses in the United States. She is currently pursuing the Enrolled Agent (EA) designation to further enhance her expertise.
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